A product, line of products, or service bearing a widely known brand name informal a person who is notable or famous, especially in a particular field: the reception was replete with brand names from politics and the arts. This influence is important when customers are unable to analysis the quality of a product (aaker, 1991) all customers are conscious about product quality the majority of people prefer to go for well-known brands which have high reputation in the market brand name the name of a brand is the fundamental indicator of the brand the name. Purpose – researchers agree that the choice of brand name for a product can alter the consumers ' judgment about the product and their purchase decision-making process with competition getting fiercer and product quality becoming more homogenous, a “better” brand name can be decisive in product choice if the consumers compare several products. The customers ask for these brands for the popularity of particular brand name and the company makes their sales increase their success lies in their ability to stand out on the to study the influence of brands on consumer buying behavior to study the impact of age and gender as the factors affecting branded apparel purchase.
Tions or discounts offered, and the name of the brand are antecedent variables that influence perceived store image, perceived brand quality, and internal reference price, which in tum affect perceived value and willingness to buy. Although managers reportedly have the feeling that a brand name alone can influence sales, empirical evidence for this influence is limited in this research, we apply a unique two-step procedure to investigate the influence of movie titles on motion picture success. This paper examines the effect on perceived product quality of price, brand name and store name the results tend to confirm the hypothesis that consumer quality perception is dependent on a combination of controllable marketing attributes, but that not all classes of products are subject to the same type of interaction. The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective the first two studies examine the importance of the brand name in business markets, while the other studies start to develop more comprehensive frameworks.
The purpose of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. A company's marketing efforts have a direct impact on sales and market share, but they are not the only factors that influence industry performance a positive brand image is vital to business. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands, especially. Advances in consumer research volume 9, 1982 pages 472-477 influences of brand name and packaging on perceived quality benny rigaux-bricmont, universite laval abstract - using an experimental design on the belgian coffee market, the present research investigates the combined effects of brand names and brand packaging on the consumers' perceptions of quality. This study investigated the influence of two variables – brand name and message explicitness – on attitude toward advertisement and attitude toward brand, and further, explored the impact of.
In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc the purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go. The theory describe that brand name has a power brand names influence his choice when customers go for purchasing a car customers do not want to try new or unknown branded cars because they have no much information about the lesser known brand. Brands are under the (social) influence brands have to rely on the influencers to take a screenshot of their reach and trust that the messages they send out accurately reflect their brand. The paper discusses the influence of advertising, brand name, variety seeking behavior and customer value towards making buying decisions the study has been divided into four experiments carried out in reference to retail business environment in mexico.
A strong brand identity helps the audience differentiate you from your competitors and can positively influence their purchasing decisions, directly impacting your profitability but there are several myths and misconceptions that small business owners believe that can get in their way of developing a strong brand identity. Brands have always used influence to some degree and so this idea has not fundamentally changed since dale carnegie wrote extensively on the subject of influence in the 1930s. Kids can recognize logos by eighteen months, and before reaching their second birthday, they’re asking for products by brand name by three or three and a half, experts say, children start to believe that brands communicate their personal qualities, for example, that they’re cool, or strong, or smart.
In this article i’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions find 5 ways to influence consumer purchasing decisions. Consumers have a strong connection to brand names, which have a great influence on consumers’ decision it is the association of the brand name with the brand’s reputation in the. Name in a foreign language—to influence the brand image in the minds of consumers brand names such as giorgio di st angelo and klarbrunn might sound or appear relatively strange to american consumers. Abstract this study examined the extent to which individuals used their self-concepts to determine brand preference it was predicted that individuals would prefer brands with images congruent with their own self-image more than brands’ images inconsistent with their self-image.