Marketing strategies for personal selling facebook twitter stumbleupon e print shar facebookemail ----- shareemaispersonal selling is the act of orally communicating with a potential customer with the intention of closing a sale. In this paper, the authors investigate the complementarity between two dominant elements of the business marketing communications mix—personal selling and trade shows—from an integrated marketing communications (imc) perspective. Selling stocks will likely affect your tax bill whether you earned a capital gain, a capital loss, or only earned dividends on your investments, you still may owe money come tax season whether you earned a capital gain, a capital loss, or only earned dividends on your investments, you still may owe money come tax season.
Mass marketing is the opposite of niche marketing, where a product is made specially for one person or a group of persons other products of mass marketing are furniture , artwork , automobiles , residential communities, fizzy drinks and personal computers. In this paper, the authors investigate the complementarity between two dominant elements of the business marketing communications mix-personal selling and trade shows-from an integrated marketing communications (imc) perspective. Sales promotion is one of the elements of the promotional mix (the primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations)sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Chapter one inroduction personal selling is an important component of the overall marketing strategy of an organization according to adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. In today’s marketing practices, personal selling has much important role to play for many consumer products like home appliances, cosmetics, pharmaceuticals, publications, etc, salesmanship is considered as an indispensable technique to promote product as well as to increase sales. Firms make substantial investments in advertising and personal selling to improve their performance, but it is unclear how returns on the promotional mix vary across different corporate-level organizational structures.
In just about every sphere of promotion – advertising, direct marketing, personal selling, public relations – cd roms, web sites, personalisation and interactivity are making fundamental changes to the way marketing works. It discuses the effect of personal selling in the marketing performance of industrial product, the problems needed to be solved in the chapter to follow, the objectives of the study was also look into be able to solve the problem. Despite the rapidly growing customer relationship management (crm) literature, the dimensions of crm and their effects on customer outcomes remain equivocal in this research, we first identify the requisite activities for effective crm implementation we then investigate their effect on customer satisfaction, customer retention, and sales growth.
Personal selling is designed to present a form of face-to-face communication, personal correspondence, or a personal telephone conversation, unlike advertising a personal sales message can be justified. Selling, public relations and direct marketing kotler, (2007) discovers that promotions have become a critical factor in the product marketing mix which consists of the specific blend of advertising, personal selling, sales. The effectiveness of personal selling in the marketing of information technology product in nigeria (a case study of vangage ltd) approval page.
The complementary effect of trade shows on personal selling article in international journal of research in marketing 21(1):61-76 march 2004 with 1,204 reads doi: 101016/jijresmar200304003. Personal selling is an effective marketing strategy, but only if conditions are right in your target market the group of consumers you plan to target must be small enough for your sales staff to handle. Personal selling and sales management the authors review and reﬂect on the theoretical frameworks commonly used in the study of affect in the sales literature.
Journal of personal selling & sales management the effect of environmental orientation on salesperson effort and participation: the moderating role of organizational identification 16 pages uploaded by. Effect of personal selling in an organisation growth chapter 1 1 background to the study according to adamu (2003) personal selling involves the presentation of products and services to potential customer or group of customers, through personal contact or through personal correspondence telephone conversation or email. Personal selling is the personal communication between media attributes has a greater effect on consumer buying based on existing research part 1 relates to respondents‟ perception about personal selling the measures for personal selling attributes were based on existing research 441 also were found to be slightly significant.