Blue ocean strategy – introduction the blue ocean strategy in marketing is a unique approach to building a customer base rather than try to compete in a crowded marketplace with existing companies, a blue ocean strategy looks to build an entirely new market segment that has not other existing firms. Blue ocean strategy an emerging concept in the context of business strategy is the blue ocean strategy as a prerequisite to understanding this theory, it is important to be aware of the two divergent elements known as the red ocean strategy and the blue ocean strategy, which together form the basis of the business universe. Essay sample on blue ocean strategy specifically for you order now no fixed continuity – blue ocean strategy is mainly concerned with creating certain value for the product by removing unwanted features from the product that the market will not really care about. Blue ocean strategy mkt/421 blue ocean strategy marketing consists of blue ocean and red ocean strategy when it comes to products and services this distinction is made on a case by case basis and depends greatly on innovations in the world and the services being provided.
Blue ocean strategy paper janet tran mkt/421 susan tomaski university of phoenix february 2, 2015 blue ocean strategy paper the blue ocean strategy is a unique marketing approach aimed to building a strong customer base the strategy aims to develop a brand new market segment within the industry and. View essay - blue ocean strategy paper from marketing 421 at university of phoenix 1 blue ocean strategy paper carla slaton mkt/421 september 28, 2015 mark mc clintock 2 blue ocean strategy. Product, pricing, and channels paper mkt/421 - marketing blue ocean strategy description of blue ocean strategy and its importance the blue ocean strategy is derived from the book “blue ocean strategy” by w chan kim and renee mauborgne the book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus.
Blue ocean strategy (bos) is a new concept in strategic management, introduced by professor w chan kim and renee mauborgne in 2004 after doing detailed research, kim and mouborgne found out that most of the companies rely on the market segmentation and price competition for attracting customers. Blue ocean strategy is an endeavor by an organization to charter into unknown market space, untainted by competition blue ocean is different from red ocean—the industries in existence today in red oceans, companies try to outperform their rivals in order to grab a greater share of “existing” demand. Value innovation is the simultaneous pursuit of differentiation and low cost it is the cornerstone of blue ocean strategy, market-creating strategy. 3 blue ocean strategy space gets more and more crowed, prospects for profits and growth are reducing products turn into commodities, and increasing competition (kim & mauborgne, 2004) for perspective of market space, blue ocean strategy is to create new businesses or industries entering into the unknown market space (kim & mauborgne, 2004. Blue ocean strategy - including examples and pdf download this blog article is a overview of some of the key points of the book by w chan kim and renée mauborgnein this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
Blue ocean strategy provides a systematic approach to making the competition irrelevant in this frame-changing book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Essay uploaded by colonel_morning_snail10 pages 6 ratings the cornerstone of blue ocean strategy is value innovation, a concept originally outlined in kim & mauborgne's 1997 article value innovation - the strategic logic of high growth  principles of marketing - blue ocean strategy 07. Blue ocean strategy essay sample the marketing world is cut-throat and full of competition monopolies cut down all opposition until they are last and only ones standing.
Blue ocean strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future it’s grounded in analysis and energizes everyone. Blue ocean strategy paper xxxxxxxx mkt 42110/13/2014 mr boswell blue ocean strategy paper there has been a lot of discussion and consideration when it comes to the red or blue ocean approach to marketing strategies for businesses both already established and newly founded. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents furthermore the blue ocean strategy was awarded with. Of blue ocean strategy” and it is the “strategic move” that allows a company to create a blue ocean typically, companies in the red ocean pursue incremental improvements for.
- blue ocean strategy is a strategy that aims to make the competition irrelevant by finding ways to generate uncontested market space (media marketing, 2012) by implementing this strategy, a company is being forced to align their process related to production, costs and costs activities (media marketing, 2012. The strategy canvas is the central and action framework for building a strong blue ocean strategy the horizontal axis of the canvas indicates the range of factors that firms compete on while the vertical axis indicates the offers that all the buyers receive. Blue ocean strategy paper product, pricing, and channels paper mkt/421 - marketing blue ocean strategy description of blue ocean strategy and its importance the blue ocean strategy is derived from the book “blue ocean strategy” by w chan kim and renee mauborgne the book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years.
Value innovation is the cornerstone of blue ocean strategy, which means pursuing differentiation and low cost simultaneously to create a leap in value for both buyers and company to break from the competition and create new customer demand and uncontested market space. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet exploredthe corner-stone of blue ocean strategy is 'value innovation' a blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The corner-stone of blue ocean strategy is 'value innovation' instead of focussing on thrashing the competition, the spotlight should be on making it erroneous by creating a bound in the value for buyers and creating uncontested market space. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions there are many pros and cons of this strategy- the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies.
While following the blue ocean strategy, amazon can use the strategy to attract the customers as well as non customers for value innovation to make competition irrelevant in order to survive this competition, amazon has to take step forward and adopt a blue ocean strategy approach. Blue ocean stratgy (essay sample) instructions: please read the article “ blue ocean strategy “ page 123 on book hbr's 10 must reads by michael e porter by harvard business review and write a 1 page aprox 300 words thank you source. Blue ocean strategy, a book by w chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets the authors use the metaphor of the blue ocean as a direct contrast to red oceans red oceans are the battling grounds for typical. Blue ocean strategy paper mkt/421 july 21, 2014 anatomy of blue ocean strategy in order to process the nature of a blue ocean entity, it is imperative to grasp the point of derivation, which is otherwise known as a red ocean.