- mountain man brewing company case the purpose of this case study is to explore the implications for expanding the products offered by mountain man brewing company (mmbc) from one product, mountain man lager, to adding a light version of the beer. Mountain man brewing company case exam recommendation: mountain man brewing should create a new market strategy and introduce a line extension of light beer to expand their portfolio and create new sales among non-existing customers - mountain man brewing company case exam introduction this line extension will target the younger drinkers and women in the east central region and will. Case analysis mountain man brewing company: bringing the brand to light mountain man brewing company (mmbc) was founded by guntar prangel in 1925 he reformulated an old family brew with quality ingredients, resulting in a flavorful bitter tasting beer which was launched as the mountain man lager. Mountain man brewing company case report company overview mountain man beer company (mmbc) is a family-owned brewing company that is the maker of mountain man lager, or “west virginia’s beer” mountain man lager is known for its reputation as a quality beer and is targeted throughout the east central region of the united states.
Harvard case mountain man lager answers uploaded by skylars on nov 18, 2011 1) mountain man lager mountain man lager, also known as “west virginia’s beer, is a symbol of toughness, authenticity, and uniqueness. Mountain man brewing company founded by guntar prangel in 1925 located in new river coal region in westvirginia launched mountain man lager by reformulating an old family brew recipe by 2005,mountain man beer company was generating $50 million in revenue and selling over 520,000 barrels known aswestvirginia’s beer popular among blue. Recently, chris prangel commissioned a focus group to discuss a proposed mountain man light beer ad campaign it missed the mark where mountain man, as a small regional with a more subtle subtitle, “by mountain man beer company” below it could be touted as a. Mountain man lager sales account for 18% of all beer consumed in the east central region (including ohio, illinois, indiana, michigan, and west virginia) mmbc’s brand is extremely successful among working class males between the ages of 35-54.
Mountain man (mm) lager is the flagship product and the only beer currently produced by the company the recipe for the lager was based on a refined family recipe and is known for its flavorful, bitter taste. Mountain man brewing company was established as a family concern in 1925 in west virginia by guntar prangle the company brewed single-product beer, mountain man lager, which won “best beer in west virginia” and was elected as “america’s championship lager. Mountain man brewing co: bringing the brand to light is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11 our case solution is based on case study method expertise & our global insights.
Mountain man brewing business case the function of this case research study is to check out the ramifications for broadening the items provided by mountain man brewing business (mmbc) from one item, mountain man lager, to including a light variation of the beer. Bus 656 don avery mountain man brewing company case analysis and write-up 1 problem statement: there has been a 4% compound annual growth rate of light beer sales over the past 6 years (pg 1 of case) the light beer market is the only non-super-premium domestic type of beer market that is increasing. Mountain man brewing company case analysis jordan maynor loading unsubscribe from jordan maynor case analysis and briefing, with molly shadel and anne coughlin - duration: 26:03.
Mountain man brewing company swot analysis the company mountain man brewing company product life-cycle stage high profit but sales and market share start to decline mountain man light beer will be distributed through on-premise locations like bars and restaurants, to reach young people. Man beer company founded in 1925 by guntar prangel chris prangel , an mba graduate wanted to inherit his father`s business mountain man brewed one beer called mountain man lager also known as west virginia`s beer chris wanted to launch mountain man light among the youngsters for. Mountain man brewing company case study that mountain man brewing company (mmbc) mountain man is that it is strong, and a blue-collar brand.
Mountain man brews simply one beer, mountain man lager, likewise also known as west virginia's beer and popular amongst blue-collar employees in reaction, chris desires to release mountain man light, a light beer alternative of mountain man lager, in the hope of drawing in more youthful drinkers to the brand name. Mountain man’s current target market will not approve of this new beer, and 2) bringing in a light version of the mountain man lager could ruin the brand image and ultimately destroy the company mountain man’s biggest target market currently, and pretty much since it started in 1925, is males ages 45-54. Company according to the case, “by 2005 mountain man was generating revenues just over $50 million and selling over 520,000 barrels of mountain man lager” mountain man brewing company creates an aura of authenticity with its status of an independent, family-owned brewery. Mountain man brewing company has done an excellent job establishing a solid core brand mountain man lager is a very distinct beer, separating it from all the other commercially sold beers that are on the market.